Ministry of tourism through this particular aims to project India as a multidimensional tourist destination by inviting the foreign media (stakeholders) to promote the Brand 'India'. This scheme also provides financial assitance to local tourist operators/agencies/travel startups/hoteliers to promote by various activites in NE states and Jammu and Kashmir. The scheme also caters to promotion of unexploited and less visited places.
This scheme would be applicable to tourism service providers, viz., hoteliers, travel agents, tour operators, tourist transport operators approved by the Ministry of Tourism, Government of India and in the case of North - Eastern states and Jammu and Kashmir, approved by the concerned State Tourism Departments.
The details regarding the number of schemes that can be sponsored and other detailed eligibility criteria can be obtained from Ministry of Tourism's Website or by this document:
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