As the largest producer of milk, second largest producer of cow milk, and the third-largest producer of eggs, India is growing in stature as an exporter of animal products. The potential is high for the sector to be a global leader in the coming decade.

Operation Flood revolutionized milk production and value chain in the 1970s and 1980s
National Animal Disease Control Program (NADCP) launched in 2019 to vaccinate cattle
Kisan Credit Cards to provide agricultural term loans for Livestock Farmers

Animal Husbandry in NSA 2021

To compete globally, innovations including tech adoption, optimizing of supply chains, quality benchmarking and standardization must be adopted by the sector. Animal Husbandry was introduced in the National Startup Awards 2021 to recognise exceptional startups in the sector.

Categories and Applications Count for Animal Husbandry



Animal Husbandry | Productivity

Stellapps Technologies Private Limited


Stellapps is the first of its kind startup in India, working towards digitizing the dairy supply chain. Their primary focus is on data acquisition and machine learning. Milk is the largest crop on this planet. There is a strong need for technology interventions, especially in the emerging markets where the yield per animal is low, traceability is inadequate, and quality is not up to the mark. Digitization of the Agri-Dairy supply chain in the emerging markets is where they help unlock unprecedented value on an immense scale.

Product Summary

Stellapps is a full-stack IoT company that provides end-to-end technology solutions for the dairy industry. Their IoT and cloud-based solutions help farmers increase milk productivity, reduce costs, wastage and ensure better milk quality. They enable value-added services like banking, veterinary care, insurance, nutrition advisory, feed-fodder provision, credit, digital payments, etc. They enhance the profitability of milk processors through intelligent procurement, cold chain, and data analytics services. Their solutions increase efficiency, productivity and ensure transparency, traceability, and premium milk quality. These benefits pass down to farmers and increase their income.


“The real time procurement data from smartAMCU and the analytics is helping me to take informed wiser decisions in the highly competitive dairy business"

Raj Kanwor Singh CEO, Creamline Dairy

"If BMC online data monitoring system is installed in BMC units fuel and electricity wastage can be reduced. The maintenance cost of the chilling units will be reduced and the financial conditions of the BMC's will be improved, quality of the milk can be maintained"

D Ashok MD, Vijayopura Union

"The Stellapps systems has brought transparency in such a way that farmers are now demanding that their milk be tested with Stellapps procurement solutions only"

Anil Burman Sourcing Head, Milk Mantra

""Earlier, there used to have fights regarding rates and payments. Now everything is transparent as it is displayed on the screen and we get the receipt then and there itself. No one can cheat us"

Mokom Dos Mantra Farmer, Begusaroi

SmartMooTm: loT Based Digital Access Network (DAN), Currently Provides Access To:


Dairy Processors
(-35% market share)

INR 25.6 crore

Worth of milk
payments daily

10 Mn

LPD Milk flow

30K +


2 Mn


1 Mn +

Cattle (Herd
management app)

Government Recognition/Partnership

Indo-French Chamber of Commerce and Industry awarded the startup Most Innovative Product.

All Finalists

Name of Startup Category City State
eruvaka technologies private limited Productivity Vijayawada Andhra Pradesh
krimanshi technologies private limited Productivity Jodhpur Rajasthan