Startup फंडिंग

बेयो मोनसे रांआरि बाहायनाय दिहुनथायखौ जौगाहोनो, बानायनाय, गोसारहोनाय, फाननाय आरो बाजार, मावख’वारि जायगा आरो मुवानि तालिकानि थाखाय. गोबां जाखांफुनायफोरा थामथि हानजा सुबुंफोरनिफ्राय थुबिल खालामनायखौ सायख’आ आरो बिसोर बिगोमाजोंल’ थुबिल खालामो ( दाहारखौ होबथानो आरो न्यायखौ लाखिनो ). जिखियानो जाया, गोबां जाखांफुनायफोरा थुबिल खालामो, गाहायै बिसोरो गेदेरै देरो आरो बिसोरनि खामानिफोरखौ जखा लायो. 

Why funding is required for startups

जाखांफुनायआव थुबिलखौ मोनसे, माखासे एबा गाहायनि गासै थांखियाव गोनां जानो हागौ.

Prototype Creation
Product Development
लोगो हानजा लाबोथ’नाय
मावबाय थानाय गुदि
Legal and Consulting Services
Raw Material and Equipment's
गनायथि बिलायफोर आरो फोरमान बिलायफोर
बाजारारि आरो फाननायफोर
Office Space and Admin Expenses

Types of startup funding

मावबाय थानाय गुदि
न्यायआरि रांखान्थि
दाहार रांखान्थि
गनायथिफोर
सुंदयै
Equity financing involves selling a portion of a company's equity in return for capital.
Debt financing involves the borrowing of money and paying it back with interest.
A grant is an award, usually financial, given by an entity to a company to facilitate a goal or incentivise performance.
मिथिंगा
बेवहाय बाहायनाय थुबिलनि जेबो होफिननायनि थाफानाय गैया.
बाहायनाय थुबिलफोरखौ रादाय खानाय समनि गेजेराव सुदजों होफिननांगौ
बेवहाय बाहायनाय थुबिलनि जेबो होफिननायनि थाफानाय गैया
खैफोदनि बिबान
Financer: There is no guarantee against his investment.
Startup: Startups need to give up a portion of their ownership to shareholders.
Financer: The lender has no control over the business's operations.
Startup: You may need to provide a business asset as collateral.
Financer: There is a risk of the startup not meeting the goal or objective for which the grant has been provided.
Startup: There is a risk of the startup not receiving a portion of the grant due to several reasons.
Threshold of Commitment
While startups are under less pressure to adhere to a repayment timeline, investors are constantly trying to achieve growth targets.
Startups need to constantly adhere to the repayment timeline, which results in more efforts to generate cash flows to meet interest repayments.
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बाहायग्राफोरनो होफिननाय
गुदि एबा फुनजि जौगानाय बाहाग्राफोरनि थाखाय
सुदनि बेथन
होफिननाय गैयै
थिरांथायाव लोब्बा थानाय
Equity Investors usually prefer to involve themselves in the decision-making process.
Debt Fund has very less involvement in decision-making.
थोजोंयै थिरांथा खालामनायाव लोब्बा थाया.
फुंखाफोर
Angel Investors Self-financing Family and Friends Venture Capitalists Crowd Funding Incubators/Accelerators
Banks Non-Banking Financial Institutions Government Loan Schemes
Central Government State Governments Corporate Challenges Grant Programs of Private Entities

Stages of startups and source of funding

बेवहाय गोबां जाखांफुनायफोरनि थाखाय थुबिल खालामनायनि फुंखाफोर दं. जिखियानो जाया, थुबिलनि फुंखाफोरा सरासनस्रायै जाखांफुनायनि खामानिफोरनि थाखोजों गोरोबनांगौ. अननानै गोसोआव लाखिदि बायजोआरि फुंखानिफ्राय थुबिल खालामनो ओंखारनाया मोनसे गोलाव समनि खामानि आरो गोरलैयैनो लानो हायो 6दाननिफ्राय सोलायनानै.

Ideation

बे थाखोआव, थुबिलनि रांखौ जोबोर खमै गोनां जायो.

Pre-Seed Stage

Bootstrapping/Self-financing:

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Friends and Family

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Business Plan/Pitching Events

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Validation

बे जानायखौ ‘ आयदानि फोरमान’ एबा ‘Proof of Concept (PoC)’ बुंनाय जायो, उनाव जायखौ गिदिर बाजार बानायनायाव फैयो.

Seed Stage

A startup will need to conduct field trials, test the product on a few potential customers, onboard mentors, and build a formal team for which it can explore the following funding sources:

Incubators:

Incubators are organisations set up with the specific goal of assisting entrepreneurs with building and launching their startups. Not only do incubators offer a lot of value-added services (office space, utilities, admin and legal assistance, etc.), they often also make grants/debt/equity investments. You can refer to the list of incubators and here.

Government Loan Schemes

The government has initiated a few loan schemes to provide collateral-free debt to aspiring entrepreneurs and help them gain access to low-cost capital, such as the Startup India Seed Fund Scheme and SIDBI Fund of Funds. A list of government schemes can be found here.

एन्जेल रां खाथायग्राफोर

Angel investors are individuals who invest their money into high-potential startups in return for equity. Reach out to angel networks such as Indian Angel Network, Mumbai Angels, Lead Angels, Chennai Angels, etc., or relevant industrialists for this. You can connect with investors through the Network Page.

Crowdfunding

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EARLY TRACTION

गाहाय मावफुंनायनि नोजोर होग्राफोरा जेरै बायग्राखौ गुदि खालामना, खाजोना, एपखौ डावनलुद खालामना बायदि बायदिया बे थाखोआव जोबोर गोनांथार.

Series A Stage

Funds are raised at this stage to further grow the user base, product offerings, expand to new geographies, etc. Common funding sources utilized by startups in this stage are:

Venture Capital Funds

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Banks/Non-Banking Financial Companies (NBFCs)

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Venture Debt Funds

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Scaling

At this stage, the startup is experiencing a fast rate of market growth and increasing revenues.

Series B, C, D and E

Common funding sources utilised by startups in this stage are:

Venture Capital Funds

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Private Equity/Investment Firms

Private equity/Investment firms generally do not fund startups however, lately some private equity and investment firms have been providing funds for fast-growing late-stage startups who have maintained a consistent growth record.

Exit Options

Mergers & Acquisitions

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Initial Public Offering (IPO)

गुवारै बेखेवनो रायजोआरि तालिका सोलिनायनिफ्रायनो आरो नेमखान्थिबादियै आइननि गायस’ननायजों फुरा आबुं जायो, बेयो सरासनस्रायै जाखांफुनायफोरनि मुलाम्फाफोरनि लिरनायनि एबा रिर्कतनि गोसोआव नांथाव लामायाव थायो आरो लासैयै दावगायो.

Selling Shares

Investors may sell their equity or shares to other venture capital or private equity firms.

Buybacks

Founders of the startup may also buy back their shares from the fund/investors if they have liquid assets to make the purchase and wish to regain control of their company.

Distressed Sale

Under financially stressed times for a startup company, the investors may decide to sell the business to another company or financial institution.

Steps to Startup Fund Raising

फालांगिरिफोरा नाजानायनि फारसे गोसो जानांगोन आरो धैज्य’ थानांगोन जाफुंसार थुबिल एबा दोनथुमनायखौ बारायनो नागिरोब्ला. थुबिल एबा दोनथुमनाय बारायनाय खान्थिया गाहायनि आगानजों सोलियोब्ला गोग्लैफिननो हागौ:

The startup needs to assess why the funding is required, and the right amount to be raised. The startup should develop a milestone-based plan with clear timelines regarding what the startup wishes to do in the next 2, 4, and 10 years. A financial forecast is a carefully constructed projection of company development over a given time period, taking into consideration projected sales data as well as market and economic indicators. The cost of Production, Prototype Development, Research, Manufacturing, etc. should be well planned. Based on this, the startup can decide what the next round of investment will be for.

जायखिजाया बाहायग्रायानो गोरायै लागोन जुदि बिसोरो फोथायहोयो नोंनि मुलाम्फा हाबाफारि आरो बिसोरनि होफिननायखौ:

  • खाजोनानि एबा आयनि बारायनाय आरो बाजार एबा हाथायनि थाथाय
  • Favorable return on investment
  • जायखिजाया समाव सिफायनाय आरो मुलाम्फा गोनां
  • जाखांफुनायनि सोंथि गैयै आरो बादायलु मुलाम्फा
  • फिसा फालांगिरियारिफोरनि नुनाय गोहो आरो इयुननि थांखि
  • फोथायजाथाव, गोख्रों मोजांमोननाय आरो मेलेमगोनांफोरनि हान्जा

A pitchdeck is a detailed presentation about the startup outlining all the important aspects of the startup. Creating an investor pitch is all about telling a good story. Your pitch isn’t a series of individual slides but should flow like a story connecting each element to the other. Here is what you need to include in your pitchdeck

बे ब्यामआ नोंखौ हेफाजाब होगोन:

  • सांग्रां बाहायग्राफोरखौ सिनाय
  • बैफोर खोन्दोआ सायख’जानाय
  • भुमखौरां जायगा
  • Average ticket size of funding 
  • थिसननायनि थाखो आरो धोन खाथायग्रा जाखांफुनायफोरनो फोथायथि होनाय

खम देलायग्राफोरा एन्जेल नेतर्वक जों आरो सरकारि नंयै गुदि एबा भेनचार केफितेलआव गावसोरनि मोननो हानाय इमेइल आइदिखौ होनो हायो.

 

बिसोरो जाखांफुनायफोरनि आगोलनि रांखान्थियारि थिरांथाखौ नायग्रोयो आरो हान्जाफोरा फोथायजाथाव महरै नखरनिख्रुय साबसिन.

टार्म सिटआ गंसे भेन्सार केपिटेल फार्मनि लेन-देन खालामनायनि सिगांग्रो थियारि खालामनाय थांखिफोरनि मोनसे “नन बाइन्डिं” फारिलाइ.

  • Valuation

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  • Investment Structure

It defines the mode of the venture capital investment in the startup, whether it is through equity, debt, or a combination of both.

  • Management Structure

The term sheet lays down the management structure of the company, which includes a list for the board of directors and prescribed appointment and removal procedures.

  • Changes to share capital

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What do investors look for in startups? 

Objectives and Problem Solving

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Management and Team

The passion, experience, and skills of the founders as well as the management team to drive the company forward are equally crucial in addition to all the factors mentioned above.

Market Landscape

Market size, obtainable market share, product adoption rate, historical and forecasted market growth rates, macroeconomic drivers for the market your plans to target.

Scalability and Sustainability

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Customers and Suppliers

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Competitive Analysis

Consider the number of players in a market, the market share, obtainable share in the near future, product mapping to highlight similarities as well as differences between different competitor offerings.

Sales and Marketing

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रांखान्थियारि बेसेन थि खालामनाय

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Exit Avenues

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रां खाथायग्राफोरा मानो स्टार्टापाव रां खाथायो? 

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साबसिनै, वि सि फार्म आरो फालांगिरिफोरा रां खाथायनायनि बन्दबस्ट खालामनो जागायनायावनो ओंखारलांनायनि गुबुन गुबुन सायख’राहानि सायाव सावरायनो नांगौ। . . फालांगि आसोल समफद आरो गावारि इकुइटि फान्दफोरा गावसोरनि गासै रां थाखायनायफोरखौ फान्दनि जिउ जोबनाय सिगांनो ओंखारलांनो नांगौ.

Mergers and Acquisitions

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IPO

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Selling Shares

Investors may sell their equity or shares to other venture capital or private equity firms.

Distressed Sale

Under financially stressed times for a startup company, the investors may decide to sell the business to another company or financial institution.

Buybacks

Founders of the startup may also buy back their shares from the fund/investors if they have liquid assets to make the purchase and wish to regain control of their company.

Startup India Funding Support

SIDBI Fund of Funds Scheme

The Government of India formed a fund of INR 10,000 crore to increase capital availability as well as to catalyse private investments and thereby accelerate the growth of the Indian startup ecosystem. The Fund was set up as a Fund of Funds for Startups (FFS), approved by the Cabinet, and established by the Department for Promotion of Industry and Internal Trade (DPIIT) in June 2016. FFS does not invest in startups directly but provides capital to SEBI-registered Alternate Investment Funds (AIFs), known as daughter funds, who in turn invest money in high-potential Indian startups. SIDBI has been given the mandate of managing the FFS through the selection of daughter funds and overseeing the disbursal of committed capital. The fund of funds makes downstream investments in venture capital and alternative investment funds that in turn invest in startups. The fund has been formed in a way that creates a catalysing effect. Funding is provided to startups across different life cycles.

As of 31st January 2024, SIDBI has committed INR 10,229 crores to 129 AIFs; further INR 4,552 crores have been distributed to 92 AIFs. A total of INR 17,452 crores has been injected to boost 939 startups.

स्टार्टअप इंडिया सीड फण्ड स्कीम

The Department for Promotion of Industry and Internal Trade (DPIIT) has created the Startup India Seed Fund Scheme (SISFS) with an outlay of INR 945 CR, which aims to provide financial assistance to startups for proof of concept, prototype development, product trials, market entry, and commercialization. This would enable these startups to graduate to a level where they will be able to raise investments from angel investors or venture capitalists or seek loans from commercial banks or financial institutions. The scheme will support an estimated 3,600 entrepreneurs through 300 incubators in the next 4 years. The Seed Fund will be disbursed to eligible startups through eligible incubators across India.

Startup India Investor Connect

Startup India Investor Connect was launched in the sixth meeting of the National Startup Advisory Council (NSAC), convened on 11th March 2023, to serve as a dedicated platform that connects startups to investors, promotes entrepreneurship, and accelerates engagements across diverse sectors, functions, stages, geographies, and backgrounds, which is also the need of the ecosystem. 

Key Features of the Portal

  1. Investment opportunities: The platform brings together startups and investors, enabling startups to gain visibility in front of investors, pitch their ideas, and get investment opportunities for themselves.
  2. Algorithm Based Matchmaking: The platform uses Algorithm based Matchmaking to connect startups and investors based on their respective requirements.
  3. Enable Access in Emerging Cities: The platform enables connections between investors and startups in emerging cities.
  4. Virtual Marketplace Creation: The platform has created a virtual marketplace for investors to find innovative startups suitable for their needs.

Credit Guarantee Scheme for Startups


The Government of India established the Credit Guarantee Scheme for Startups with a fixed corpus for providing credit guarantees to loans extended to DPIIT-recognised startups by scheduled commercial banks, non-banking financial companies (NBFCs), and venture debt funds (VDFs) under SEBI-registered alternative investment funds.

CGSS is aimed at providing credit guarantee up to a specified limit against loans extended by Member Institutions (MIs) to finance eligible borrowers, viz., Startups, as defined in the Gazette Notification issued by DPIIT and amended from time to time. The credit guarantee coverage under the scheme would be transaction-based and umbrella-based. The exposure to individual cases would be capped at INR 10 crore per case or the actual outstanding credit amount, whichever is less.

As of 3rd November 2023, INR 132.13 crore worth of guarantees was issued to 46 startups. Out of this, INR 11.3 crore worth of guarantees have been issued to 7 women-led startups. The number of employees employed by these startups is 6073. The startups covered range from a variety of industries, including consumer services, capital goods, agriculture & allied activities, services, information technology, metals and mining, textiles, and the utilities industry, and are spread across states like Delhi, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Tamil Nadu, West Bengal, and Uttar Pradesh.