The Story

At wastED, we're revolutionizing the food industry by upcycling spent grains into high-protein flour, branded as The Fit Flour. With 30% protein, 40% fibre, and less than 5% naturally occurring sugar, our flour offers unmatched nutritional value at an affordable price of Rs 65/kg. By repurposing waste from breweries, we're not only reducing environmental impact but also addressing food security and sustainability challenges. Our product has been approved by industry giants like ITC and is used by leading brands like Bajo Foods in multiple recipes. Endorsed by over 100 bakers, our flour is versatile, consistent, and of superior quality. As the incubatees of IIM Bangalore, we're at the forefront of innovation in the food sector, committed to making nutrition accessible and affordable for all while contributing to a healthier planet.

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We upcycle spent grain from micro and macro breweries to make highly nutritious and affordable flour for the Indian market to help them overcome deficiency of protein, and fibre and fight diabetes more effectively.

India is the diabetic capital of the world & over 85% of Indians are protein deficient. We are working on providing an easy solution for protein, fibre and low GI in one product for the whole of India. Packaged as an atta booster, same recipes can be used with our flour to enhance nutritional content.