The Story

As they say “It’s always the start that requires the greatest effort” We started our journey in the midst of pandemic facing social and economic challenges. S’berries (A Brand by plumcraft Pvt Ltd) was in the pages till 2019, but it kicked off when corona kicked in and everybody was on lockdown. Shaline the founder and the person behind this brand started this when factories were shutting down and had no work. The brand not only focusses on your dress up, but designed specifically for comfort and wearability. When it came to designing and developing the styles, we are sourcing the finest yarn fabrics and accessories. Brand also highly focusses on the fittings of every single outfit. S’berries size measurements of all the apparel categories are finalized after the extensive research done on the various live models. We do lot of research and development before going ahead with the bulk production to ensure that we are able to give you best product in terms of quality, fit and fabric. In coming years we are planning to launch many more exclusive styles.

Our vision is of sustainable clothing industry that runs ethically sourced and consciously produced materials, using natural materials and prioritizing sustainability from manufacturing to packaging. Professional ethics, passion and skill create garments that constantly and faithfully interpret the style of our customers. Our mission is to improve lives of people, make women full empowered and self-confident. Our aim is not just to measure the success of S’berries in terms of financial gain alone but also to take up social and environmental responsibilities. At Plumcraft we work with all zest and passion, Customer satisfaction is our top priority. Our customers are our reason for what we do and we love every single one of you.

S’berries is an Indian apparel start-up brand by Plumcraft Pvt Ltd, conceptualized with a proud Indian heritage and with touch of vintage theme, Company designs and produces contemporary outfits for men, women and kids. We are passionately working and crafting all our products with heart and soul. we are using most noble raw materials in strict control to guarantee highest quality, that is why S’berries has really remarkable characteristics of outfits not just for special occasions but for comfortable daily wear and the price points that are affordable. S'berries keeps high value in the attention to fine details to accessories, colours and natural fabric. We aim to provide unique, differentiated and exclusive service to all our customers across the globe. The company’s key focus is to revolutionize the products space by offering a wide range of styles at affordable prices. Extremely up to date collections right down to details, to accessories, colours and to fabrics which are combined to a refined style with no overstatements. We aim to incorporate an element of social good into our stories, whether that's giving back to the communities or fastening sustainability or helping consumers find their best selves.

The fashion brand aiming towards creating well-made items that are also made in a socially responsible manner, and we partner exclusively with factories that demonstrate ethical practices when it comes to wages, working environment, and work hours. Our vision is of sustainable clothing industry that runs ethically sourced and consciously produced materials, using natural materials and prioritizing sustainability from manufacturing to packaging. Professional ethics, passion and skill create garments that constantly and faithfully interpret the style of our customers. Our mission is to improve lives of people, make women full empowered and self-confident. Our aim is not just to measure the success of S’berries in terms of financial gain alone but also to take up social and environmental responsibilities. At S’berries we work with all zest and passion, Customer satisfaction is our top priority. Our customers are our reason for what we do and we love every single one of you.