ᱢᱤᱫ ᱜᱚᱲᱚ-ᱛᱷᱟᱯᱚᱱ ᱵᱚᱱᱚᱛ ᱟᱢ ᱤᱠᱣᱤᱴᱤ ᱢᱟᱞᱤᱠ, ᱮᱛᱚᱦᱚᱵ ᱱᱤᱣᱮᱥ ᱟᱨ ᱡᱚᱛᱚ ᱜᱚᱲᱚ-ᱛᱷᱟᱯᱚᱱ ᱠᱚᱣᱟᱜ ᱫᱟᱭ ᱠᱚ ᱥᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱛᱟᱣᱟᱢᱟ. ᱵᱚᱱᱚᱛ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱜᱚᱲᱚ ᱛᱷᱟᱯᱚᱱ ᱠᱚ ᱟᱠᱣᱟᱜ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱟᱨ ᱥᱚᱢᱵᱚᱸᱫᱷ ᱟᱨ ᱩᱯᱪᱟᱨᱤᱠ ᱞᱮᱠᱟᱛᱮ ᱚᱞᱵᱚᱱᱚᱛ ᱨᱮᱭᱟᱜ ᱢᱟᱫᱷᱭᱟᱢ ᱛᱮ ᱜᱚᱲᱚ ᱛᱷᱟᱯᱚᱱ ᱠᱚ ᱛᱟᱞᱟ ᱥᱚᱢᱵᱚᱸᱫᱷ ᱟᱨ ᱫᱟᱤᱠᱟ ᱥᱚᱢᱵᱚᱸᱫᱷ ᱨᱮ ᱵᱩᱡᱷᱟᱣ ᱛᱮᱭᱟᱨ.

ᱱᱚᱣᱟ ᱞᱮᱠᱟᱱ ᱵᱚᱱᱚᱛ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱹᱜᱟᱹᱨᱤ ᱛᱟᱞᱟ ᱟᱠᱚᱣᱟᱜ ᱦᱤᱫᱤᱜ ᱠᱚ, ᱵᱚᱛᱚᱨ, ᱵᱟᱦᱨᱮ ᱧᱮᱸᱞ, ᱯᱨᱚᱵᱷᱟᱣ ᱦᱚᱪᱚ ᱟᱨ ᱮᱥᱴᱟᱨᱟᱯ ᱠᱷᱚᱱ ᱥᱚᱢᱵᱚᱸᱫᱷᱤᱛ ᱡᱚᱛᱚ ᱵᱮᱵᱥᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱛᱟᱞᱟ ᱢᱤᱫ ᱡᱷᱤᱡ ᱪᱟᱨᱪᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱦᱩᱭᱩᱜ ᱟ. ᱥᱚᱢᱡᱷᱳᱛᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱵᱷᱟᱣᱤᱥ ᱨᱮ ᱢᱩᱥᱠᱤᱞ ᱨᱮᱭᱟᱜ ᱥᱚᱢᱵᱷᱟᱣᱱᱟ ᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟᱭᱟᱭ ᱡᱚᱠᱷᱚᱱ ᱠᱚᱢᱯᱟᱱᱤ ᱚᱱᱛᱚᱨ ᱥᱟᱦᱟᱭᱚᱠ-ᱥᱟᱸᱥᱛᱷᱟᱯᱚᱠ ᱵᱟᱠᱷᱨᱟ ᱠᱩ ᱨᱮᱭᱟᱜ ᱢᱟᱢᱞᱟ ᱨᱮ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱢᱮᱱᱟᱜ-ᱟ.

ᱵᱷᱟᱨᱚᱛ ᱨᱮ, ᱟᱰᱤ ᱜᱟᱱ ᱵᱤᱡᱱᱚᱥ ᱪᱟᱞᱩ ᱞᱟᱹᱜᱤᱫ ᱯᱚᱬᱮ ᱜᱚᱴᱮᱜ ᱜᱟᱱ ᱨᱚᱠᱚᱢ ᱠᱟᱱᱩᱱ ᱥᱟᱸᱥᱛᱷᱟ ᱠᱩᱢ ᱵᱟᱪᱷᱟᱣ ᱫᱟᱲᱤᱭᱟᱜ-ᱟ. ᱱᱚᱣᱟ ᱨᱮ ᱟᱠᱮᱱ ᱥᱳᱞ ᱯᱨᱳᱯᱨᱤᱮᱴᱚᱨᱥᱤᱯ, ᱡᱩᱲᱤᱫᱟᱨ ᱯᱷᱹᱟᱨᱢ, ᱞᱤᱢᱤᱴᱮᱫ ᱞᱟᱭᱵᱤᱞᱤᱴᱤ ᱯᱟᱨᱴᱱᱚᱨ, ᱯᱨᱟᱭᱣᱮᱴ ᱞᱤᱢᱤᱴᱮᱫ ᱠᱚᱢᱯᱟᱱᱤ ᱟᱨ ᱯᱚᱵᱞᱤᱠ ᱞᱤᱢᱤᱴᱮᱰ ᱠᱚᱢᱯᱟᱱᱤ ᱥᱮᱞᱮᱫ ᱢᱮᱱᱟᱜ-ᱟ. ᱵᱤᱡᱱᱚᱥ ᱤᱠᱟᱤ ᱨᱮ ᱠᱷᱩᱥᱤᱭᱟᱜ ᱴᱮᱠᱥᱮᱥᱚᱱ, ᱢᱟᱞᱤᱠᱜ-ᱟ ᱫᱟᱭᱤᱠᱛᱚ, ᱚᱱᱩᱯᱟᱞᱚᱱ ᱵᱳᱡᱷ, ᱱᱤᱣᱮᱥ ᱟᱨ ᱫᱷᱚᱱ ᱟᱨ ᱨᱚᱱᱤᱛᱤ ᱩᱰᱩᱠ ᱞᱮᱠᱟᱱᱟᱜ ᱟᱰᱤ ᱜᱟᱱ ᱠᱟᱨᱚᱠ ᱠᱩ ᱨᱮᱭ ᱱᱤᱨᱵᱷᱚᱨᱟ.

Trademarks are at the crux of any business: from the name of your enterprise to the names of specific products, services and logos- any particular term or design that is unique to your business can be understood as a part of its trademark. These characteristics are key to building your brand identity and carving a unique niche for your business. And so, legally protecting these aspects of your business identity and making sure nobody else misappropriates them is intrinsic to running a successful business.

ᱢᱤᱛ ᱴᱚᱨᱢ ᱥᱤᱴ, ᱟᱨᱵᱟᱝᱠᱷᱟᱱ ᱟᱥᱚᱭ ᱪᱤᱴᱤ, ᱱᱤᱣᱮᱥ ᱯᱨᱟᱥᱛᱟᱣ ᱵᱟᱠᱷᱨᱟ ᱨᱮ ᱯᱨᱟᱥᱛᱟᱣᱤᱛ ᱱᱤᱭᱚᱢ ᱟᱨ ᱥᱚᱨᱛ ᱠᱩ ᱨᱮᱭᱟᱜ ᱢᱤᱛ ᱵᱟᱭᱟᱱ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱫᱚ ᱡᱟᱣ ᱜᱮ ᱡᱷᱮᱞ ᱨᱮ ᱫᱚ ᱢᱤᱛ ᱠᱷᱚᱱ ᱯᱚᱬᱮ ᱥᱟᱠᱟᱢ ᱦᱟᱵᱤᱜ ᱪᱟᱞᱟᱜ-ᱟ. ᱮᱱᱜᱮᱞ ᱱᱤᱣᱮᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱢᱞᱟ ᱨᱮ, ᱴᱚᱨᱢ ᱥᱤᱴ ᱮᱥᱴᱟᱨᱴ-ᱚᱯ ᱟᱨᱵᱟᱝᱠᱷᱟᱱ ᱮᱱᱡᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱟᱯᱲᱟᱣ ᱫᱟᱲᱤᱭᱟᱜ-ᱟ. ᱵᱟᱲᱛᱤᱭᱟᱜ ᱱᱤᱭᱚᱢ ᱠᱚ ᱵᱮᱜᱮᱨ ᱵᱫᱷᱚ ᱟ ᱠᱟᱱᱟ, ᱛᱤᱱᱟᱜ ᱜᱟᱱ ᱫᱟᱱᱟᱝᱟᱜ ᱯᱨᱟᱣᱫᱷᱟᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱪᱪᱷᱟᱹᱰ ᱥᱟᱸᱣ, ᱡᱩᱫᱤ ᱵᱟᱦᱟᱞᱚᱜ ᱟ, ᱮᱱᱠᱷᱟᱱ ᱵᱤᱥᱮᱥ ᱥᱩᱦᱤ ᱠᱟᱱᱟ

One of the toughest challenges for founders of a young company is deciding how to split the equity among the founders and early hires. This is especially complex when cofounders are inexperienced or have a friendship as well as business partnership. Putting value on each partner’s role can get personal and it is best done not in one late-night session, but more methodically, over a period of time, and with advice.

The start-ups which are in the early stages of their businesses lack the ability to pay competitive and high salaries to their employees which established businesses or large corporations can afford to pay, although the former requires good share of human capital because of them facing resource constraints, and unstable cash flow. Start-ups and other established companies often require motivated employees who can over-perform and exceed their expectations. Therefore, with an aim to retain and incentivise employees, companies come up with rewarding performance bonuses, revenue shares, stock options or a stake in the company.

Legal mistakes can be incredibly costly for startups. Some of the mistakes that the Startup make are: -

1. Not negotiating a co-founder’s agreement;

2. Not starting the business as company;

3. ᱟᱢᱟᱜ ᱵᱤᱡᱱᱚᱥ ᱨᱮᱭᱟᱜ ᱱᱤᱭᱟᱢᱚᱠ ᱢᱟᱢᱞᱟ ᱠᱩ ᱨᱮᱭᱟᱜ ᱢᱩᱞᱭᱟᱸᱠᱟᱱ ᱫᱚ ᱵᱟᱱᱩᱜ-ᱟ;

4. ᱵᱳᱫᱷᱤᱠ ᱥᱚᱢᱯᱟᱛᱤ ᱠᱷᱚᱱ ᱥᱟᱜᱮᱭ ᱢᱮᱱᱟᱜ ᱢᱟᱢᱞᱟ ᱠᱩ ᱨᱮ ᱵᱤᱪᱮᱨ ᱫᱚ ᱵᱟᱝ ᱦᱩᱭᱩᱜ-ᱟ;

5. ᱩᱠᱩ ᱱᱤᱛᱤ ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱨᱮ ᱯᱨᱟᱵᱷᱟᱣ ᱨᱮᱭᱟᱜ ᱥᱚᱨᱛ ᱫᱚ ᱵᱟᱝ ᱠᱟᱱᱟ; ᱟᱨ

6. Not choosing the right legal counsel.      

ᱡᱚᱛᱚ ᱥᱚᱯᱷᱴᱣᱮᱭᱟᱨ ᱰᱮᱵᱞᱟᱵ ᱟᱨ / ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱹᱠᱛᱤᱭᱟ ᱡᱮ ᱵᱩᱫᱷ ᱥᱚᱢᱯᱚᱛᱤ ᱨᱮᱭᱟᱜ ᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱠᱮᱴᱮᱡ ᱥᱟᱵ ᱫᱚᱦᱚ ᱟᱨ ᱩᱱᱤ ᱥᱚᱯᱷᱴᱣᱮᱭᱟᱨ ᱩᱫᱷᱚᱜ ᱨᱮ ᱪᱮᱫ ᱞᱮᱠᱟ ᱵᱟᱦᱟᱞ. ᱥᱚᱯᱷᱴᱣᱮᱨ ᱰᱮᱯᱞᱮᱯᱨᱥ / ᱠᱜᱚᱢᱯᱟᱱᱤ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱞᱟᱦᱟ ᱟᱨ ᱡᱟᱹᱯᱛᱤ ᱞᱟᱹᱜᱤᱫ ᱟᱡᱟᱜ ᱦᱚᱠ ᱠᱚ ᱠᱮᱴᱮᱡ ᱵᱩᱡᱷᱟᱣ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱦᱩᱭᱩᱜ ᱟ, ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱮᱥ ᱢᱟᱹᱞᱤᱠᱚᱜ ᱜᱚᱴᱟ ᱦᱚᱪᱚ ᱟᱨ ᱱᱚᱣᱟ ᱦᱮᱯᱨᱟᱣ ᱵᱟᱡᱟᱨ ᱨᱮ ᱢᱤᱫ ᱞᱟᱵ ᱛᱮᱭᱟᱨ ᱟᱨ ᱛᱮᱭᱟᱨ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱟᱱᱟᱝ ᱫᱚᱦᱚᱭᱟ.

Many startups do not recognize that having a privacy policy is mandated by the law if they are collecting sensitive personal information. This video elaborates on the need for a privacy policy and briefly discusses the need for comprehensive website terms, specifically in the context of intermediaries.

Are you syndicating your angel investment round with ten or fifteen or more investors? Is it a good idea? This video answers the question and suggests how such a round should be structured. 

This video discusses the value of good legal counsel for your startup, and how to identify one.