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  • Gayatri Varun
  • Founder and Director
  • Green Hermitage
  • Noida, Uttar Pradesh

The Story

Unnecessary harm to the animals and the environment for leather and leather products in the fashion industry made me realize that a change needs to be brought about to save the planet and bring it back to its natural state. Having stayed in Africa and working closely with climate-related issues and the environment in general, there was a strong urge in me to shift the consumers towards slow fashion and minimalism in their fashion habits. Following a slow fashion approach and encouraging conscious consumerism would not only mean lesser harm to the environment but would also mean highly durable, eco-friendly, and sustainable statement pieces. When I returned to India, I met my co-founder, Anubhav, who shared the same ideologies and beliefs. That is when our brainchild, Green Hermitage was born. What Green Hermitage is today is a result of all the ideologies and beliefs that have been combined to meet sustainability, innovation and style which has come to life through our products.


One of the current issues to be addressed in the fashion industry is the environmental damage caused by fast fashion, especially the increased use of leather. In the name of fashion, 1 billion animals are slaughtered every year for leather.


  • Solution: The use of plant-based leather ensures durability and weather resistance, addressing challenges posed by tropical climates. The slow fashion approach aligns with the demand for eco-conscious choices in urban areas, promoting a sustainable lifestyle.


Following a slow fashion approach and encouraging conscious consumerism would not only mean lesser harm to the environment but would also mean highly durable, eco-friendly, and sustainable statement pieces. Green Hermitage proudly holds prestigious certifications, including PETA, USDA, GOTS, Goods Market, Global Recycled Standard, and VeganOK approvals.

As a sustainable brand, each one of our products is produced with premium vegan plant-based substitutes. Green Hermitage is beloved for its commitment to producing high-quality, cruelty-free goods as a response to the urgent need for sustainable practices in the fashion industry.


  • At Green Hermitage, each one of our products is produced with premium vegan plant-based substitutes. This is specifically important to note since more and more consumers are transitioning to vegan and animal-friendly or cruelty-free products in every facet of their lives. The below three pillars form the bedrock of our commitment to redefine fashion through sustainability and a meaningful change.

  • Plant-Based Products: This initiative aligns with reducing tannery pollutants, curbing illegal animal trade, and minimizing emissions associated with conventional leather production.

  • Handbags and Travel Accessories Niche: Our specialization in crafting handbags and travel accessories from plant-based materials targets the conscious urban consumers. This approach fosters conscious consumption, raises awareness about alternatives to animal products, PU leather, and promotes waste minimization through a slow fashion approach.

  • Creating Tangible Social Impact: We focus on social impact by increasing livelihoods, empowering women through employment opportunities, and fostering economic growth, particularly in developing nations.

  • Reducing Carbon Footprint: Concurrently, we target a reduction in the carbon footprint per product as compared to conventional leather production. Green Hermitage's approach directly contributes to enhancing urban liveability by promoting a more sustainable and mindful lifestyle by reducing waste generation and environmental degradation associated with the fashion industry.

Our Achievements

  • 1. HDFC Sustainable StartUp of the Year 2024

  • 2. HYSEA Awards - Special Jury Mention for Sustainable StartUP

  • 3.DHL D2C Awards Nominee

  • 4. MOHA Woman Entrepreneur of the Year 2nd Place holder

Our Achievements

  • 1. HDFC Sustainable StartUp of the Year 2024

  • 2. HYSEA Awards - Special Jury Mention for Sustainable StartUP

  • 3.DHL D2C Awards Nominee

  • 4. MOHA Woman Entrepreneur of the Year 2nd Place holder

To know more

LinkedIn Email id:

https://www.linkedin.com/in/gayatri-varun-850aa194/?originalSubdomain=in

Website link of the startup:

https://greenhermitage.com/

To get your startup story featured, Apply Here!

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