As co-founders of Pluto Intero, Shubham Singh and I have always been deeply concerned about the growing problem of plastic waste. This concern took a transformative turn during a road trip in northern India. As we traversed the picturesque landscapes, we were disheartened to encounter vast amounts of plastic waste littering the serene mountain regions. It was in that moment of distress that the seeds of Pluto Intero were sown. Hailing from a fashion background, we decided to leverage our design skills and creativity to address this pressing environmental issue. Our vision was to create something unique and impactful that could not only reduce plastic waste but also promote sustainable living. This led us to the innovative idea of repurposing plastic waste into stylish and functional home decor products. At Pluto Intero, we specialize in crafting smart home decor items from recycled plastic materials. Through Pluto Intero, we hope to contribute to a greener, more sustainable future, one stylish piece at a time.
Problem: In today's fast-paced world, homeowners are increasingly looking for ways to integrate smart technology into their homes without compromising on aesthetics or sustainability. However, the market is flooded with products that either lack technological innovation or fail to meet sustainability standards.
Solution: At Pluto Intero, we specialize in creating smart home decor products that are not only visually appealing but also environmentally responsible. Our products are crafted from sustainable materials, ensuring that each piece contributes positively to the environment. We leverage cutting-edge technology to enhance the functionality of our decor items, offering features such as automated lighting and energy efficiency. Our flagship products include smart lighting solutions that adapt to the user’s lifestyle and preferences, and eco-friendly furniture that integrates charging ports and smart controls. These products are designed to make homes more comfortable, efficient, and stylish, all while minimizing environmental impact.
Our flagship offerings include energy-efficient smart lighting, designed to enhance modern living spaces while minimizing environmental impact. Each product integrates seamlessly with smart home ecosystems, providing users with effortless control.
Our startup is dedicated to creating smart home decor products using recycled materials, primarily focusing on waste plastics such as HDPE, LDPE, and PP. Environmental Impact: For every metric ton of waste plastic we recycle, we achieve significant environmental benefits.
Reduction in Energy Usage: By recycling waste plastic, we reduce energy consumption by 9.30 MWh per metric ton.
Reduction in CO2 Emissions: Recycling a metric ton of plastic results in a reduction of 1.08 metric tons of CO2 emissions.
Water Conservation: The recycling process also conserves water, saving 7.43 cubic meters per metric ton of plastic.
Job Creation: Our startup has created numerous job opportunities, from waste collection and processing to product design and marketing. This has provided livelihoods to many individuals, particularly in underprivileged communities.
Empowering Women: As a woman-founded startup, we prioritize gender equality and women's empowerment.
Winner of the ‘Ro Plastic Prize’ - Milano
Finalist of the ‘Ro Plastic Prize'- Italy
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