Dashboard

  • Dashboard
  • View Profile
  • Edit Profile
  • My Connections
  • Notifications
  • Settings
    • Privacy Settings
    • Change Email ID
    • Change Password
    • Create Password
  • Logout
  • Government Of India Logo
  • Commerce And Industry Minsitry
  • twitter
  • Our Toll Free Number : 1800 115 565(10:00 AM to 05:30 PM)

  • English
    • English
    • हिन्दी
    • मराठी
    • বাঙালি
    • ગુજરાતી
    • ਪੰਜਾਬੀ
    • ନୀୟ
    • தமிழ்
    • తెలుగు
    • മലയാളം
    • ಕನ್ನಡ
    • অসমীয়া
    • कोंकणी
    • ᱥᱟᱱᱛᱟᱲᱤ
    • मैथिली
    • संस्कृतम्
    • बड़
    • सिन्धी
    • মণিপুরী
    • नेपाली
    • اردو
    • کشمیری
    • डोगरी
    • Azərbaycan
    • Беларус
    • Suomalainen
    • 日本語
    • 한국어
    • русский
    • Dutch
    • français
    • português
    • Қазақ
    • Кыргызча
    • Точик
    • O'zbek
    • Español
    • 简体中文
    • 中國傳統的
    • فارسی
  • Login
  • 10
Dashboard

  • Dashboard
  • View Profile
  • Edit Profile
  • My Connections
  • Notifications
  • Settings
    • Privacy Settings
    • Change Email ID
    • Change Password
    • Create Password
  • Logout

Menu

  • About
    Startup India Initiative
    Apply for Startup India Logo
    Newsletter
    FAQs
    Startup India Action Plan
    Contact Us
    Evolution of Startup India | 5-Year Report
    Startup India | Way Ahead
  • Recognition
    Prabhaav | 9-Year Factbook
    DPIIT Recognition and Benefits
    Apply for DPIIT Recognition
    Apply for Tax Exemptions
    Verify/Download Certificate
    Access/Modify Certificate Details
    DPIIT Recognition Guidelines
    Income Tax Exemption Notifications
    Self Certification
  • Funding
    Startup India Seed Fund Scheme
    Startup India Investor Connect
    Credit Guarantee Scheme for Startups
    Funding Guide
    Central Govt. Schemes and Policies
  • Schemes and Policies
    Startup India Regulatory Support
    Central Govt. Schemes and Policies
    Women Entrepreneurship
    Incubator Schemes
    Know your State/UT Startup Policies
  • Market Access
    Programs and Challenges
    India Go-to-Market Guide
    International Engagement
    Procurement by Government
    Partner with Us
  • Marquee Initiatives
    Bharat Startup Grand Challenge
    National Startup Awards 5.0
    BRICS 2025
    National Startup Day 2025
    States’ Startup Ecosystem Ranking
    Shanghai Cooperation Organisation (SCO) Startup Forum
    Startup India Yatra
    Startup India Seed Fund Scheme
    MAARG Mentorship Platform
    Startup India Investor Connect
    Mera Yuva Bharat
  • Resources
    Online Learning
    Partnered Services for Registered Startups
    Market Research Reports
    Intellectual Property Rights
    Corporate Governance
    Startup Idea Bank
    Startup India Blogs
    Startup Guide Book
    Explore More
  • Get Featured
    Explore Startup Programs and Challenges
    National Startup Awards
  • Network
    Bharat Startup Ecosystem Registry
    MAARG Mentorship Platform
    Startups
    Mentors
    Incubators
    Investors
    Corporate/Accelerators
    Government Bodies
    Ecosystem Map
  • English
    • English
    • हिन्दी
    • मराठी
    • বাঙালি
    • ગુજરાતી
    • ਪੰਜਾਬੀ
    • ନୀୟ
    • தமிழ்
    • తెలుగు
    • മലയാളം
    • ಕನ್ನಡ
    • অসমীয়া
    • कोंकणी
    • ᱥᱟᱱᱛᱟᱲᱤ
    • मैथिली
    • संस्कृतम्
    • बड़
    • सिन्धी
    • মণিপুরী
    • नेपाली
    • اردو
    • کشمیری
    • डोगरी
    • Azərbaycan
    • Беларус
    • Suomalainen
    • 日本語
    • 한국어
    • русский
    • Dutch
    • français
    • português
    • Қазақ
    • Кыргызча
    • Точик
    • O'zbek
    • Español
    • 简体中文
    • 中國傳統的
    • فارسی
New User
  • Logout
0 0
  • Sugandha Bathla
  • Director
  • Phulo Phalo Naturals Private Limited
  • Meerut, Uttar Pradesh

The Story

Madhu Prakash's life has been a tapestry of stories and experiences. At the age of 60, she discovered herself in solitude, with the memories of her late husband's companionship deep in her heart. Her journey has been one of delayed yet never forgotten dreams, a true show of resilience. Hailing from a business-oriented family in Meerut, Madhu harboured ambitions of her own entrepreneurial legacy. However, an early marriage led her to momentarily set aside her aspirations. While fulfilling her societal roles, her desire to craft something distinctly her own persisted. Prioritising life's demands, Madhu dedicated a full decade to providing care and support for her husband as he courageously fought his battle with cancer. Following her husband's passing, Madhu found herself at a crossroads. Her health began to falter, and loneliness crept into her life. Though financially secure, she sought a renewed sense of purpose. Fate intervened through her niece, Sugandha. Sugandha, a caring spirit and teeming with innovative ideas, recognized Madhu's untapped potential. She has been a witness of the love and care Madhu poured into her homemade creations– their recipes carefully handed down from generations before. These creations had brought smiles to their family members over the years. She was quick to realise that Madhu and her talent was one of the many similar stories of countless seniors who possessed well-honed traditional culinary skills, but lacked the means to reach a wider audience. Thus, ‘Phulo Phalo’ was born– a platform celebrating seniors and their abilities. The aim of the brand was and has been to provide a renewed purpose, a safe community, and forging a lasting bond between our senior team members and customers. A stage to present their homemade treasures to the world, while we take care of the nuances of branding, packaging, marketing, and ensuring food safety compliance. Today, Phulo Phalo stands tall with a hardworking team of over 20 members, including Madhu and many more. They craft over 40 traditional grocery and gourmet products, preserving legacies and stories.


The Problem: There’s a big gap between the consumer perspective (People crave the homely taste of lost recipes from their elders) and the seller perspective (Senior citizens have talent and wisdom but lack resources and platforms to reach a broader audience).


SOLUTION:
  • 1) Preserving Tradition: By supporting elderly artisans, Phulo Phalo ensures the preservation of traditional culinary arts, allowing these crafts to thrive and reach a wider audience.

  • 2) Connecting Generations: The platform bridges the gap between generations, delivering authentic, heirloom flavours that resonate with those seeking a taste of home.

  • 3) Empowering Senior Citizens: Phulo Phalo offers a vibrant marketplace for seniors to showcase their handmade products, utilising cherished family recipes and culinary wisdom.

Phulo Phalo offers a variety of handcrafted products, including #Spices and Herbs: High-quality, traditional seasonings. #Pre Meal and With Meal: Items that complement or enhance main dishes. #Pickles and Chutneys: Flavourful accompaniments to meals. #Post Meal Digestives: Products to aid digestion. #Tea Blends: Unique herbal and flavoured teas. #Superfoods: Nutrient-rich food options. #Gourmet Snacks: Artisan snack items. #Wellness Products: Items focused on health and well-being. Phulo Phalo offers over 32 products, including spices, pickles, tea blends, and gourmet snacks, all crafted using heirloom recipes by senior citizens. Emphasizing Ayurvedic principles, these eco-friendly, customizable products deliver authentic flavours while promoting health and sustainability.

  • 1. Growth and Partnerships: From inception, the team has grown from 5 to 20 senior citizens. Partnerships with organizations like Dastkar have facilitated monthly markets, and products are sold on e-commerce platforms like Flipkart, with a repeat customer rate of 20%.

  • 2. Financial Impact & Reach: Each participating senior citizen earns a consistent income, with an average monthly production increasing from 5 to 15 days. The venture has served over 2000 customers, sold over 15,000 products, and generated revenue of 12 lakh INR last year.

  • 3. Product Authenticity & Strategy: The product range includes traditional recipes passed down through families, with 50% of ingredients sourced directly from farmers. The strategy includes targeted marketing, customer feedback, and expanding into corporate and wedding hampers.

To know more

LinkedIn Email id:

https://www.linkedin.com/in

Website link of the startup:

https://phulophalo.com/

To get your startup story featured, Apply Here!

Get Featured

Please Login/Register to view document.

Error

There are some errors in registration form. Please correct those errors and re-submit the form.

Contact Us

  • Toll Free Number: 1800 115 565
  • Working Hrs: 10:00 am - 5:30 pm
  • Terms of Use
  • Use Startup India Logo
  • Request For Proposal
  • Blogs
  • Disclaimer
  • Privacy Policy
  • Contact Us
  • Site map

1,09,81,843

users have visited the Startup India portal since inception

© 2025 Startup India. All Rights Reserved.

Last Updated:
27-June-2023 | 06:00 PM
  • Toll Free Number: 1800 115 565

  • Working Hrs: 10:00 am - 5:30 pm

  • Terms of Use
  • Use Startup India Logo
  • Request For Proposal
  • Blogs
  • Disclaimer
  • Privacy Policy
  • Contact Us
  • Site map

1,09,81,843 users have visited the Startup India portal since inception.

© 2025 Startup India. All Rights Reserved.

×

Thank you for subscribing to Startup India

Click here to know more if not yet registered with the same email address

×

Last Updated:
Bhaskar Badge
×

Please update your profile to join BHASKAR registry

Do you really want to logout?

Notification Alert
Create Password

Your password must contain atleast:

  • 8 to 15 characters in length
  • one lowercase letter
  • one uppercase letter
  • one numeric digit
  • one special character (except dot, * and space)
×
Change Password
×
×

* Your password must contain atleast:

  • 8 to 15 characters in length
  • one lowercase letter
  • one uppercase letter
  • one numeric digit
  • one special character (except dot, * and space)
Change Email ID

Haven't received OTP yet! 30 sec

Please Complete Your Profile to Access This.

Your profile is currently under moderation. It will be approved within 48 hours (you will be informed via email)

Startup India Portal is a one of its kind online platform for all stakeholders of the startup ecosystem in India.

Log in to

  • 0
  • 0
0

Unable to Log in?

Don't have an account? Register Now

Forgot your Password

Please Enter Your OTP Password sent on your Email Id

OTP not received? Resend button will
be enabled in 30 seconds

Please change your password

Password must contain 8 to 15 characters which contain at least one lowercase letter, one uppercase letter, one numeric digit, and one special character
0

Congratulations!

Your Password has been changed successfully.
Login here

Startup Awards

Do you really want to logout?