The Story

At wastED, we're revolutionizing the food industry by upcycling spent grains into high-protein flour, branded as The Fit Flour. With 30% protein, 40% fibre, and less than 5% naturally occurring sugar, our flour offers unmatched nutritional value at an affordable price of Rs 65/kg. By repurposing waste from breweries, we're not only reducing environmental impact but also addressing food security and sustainability challenges. Our product has been approved by industry giants like ITC and is used by leading brands like Bajo Foods in multiple recipes. Endorsed by over 100 bakers, our flour is versatile, consistent, and of superior quality. As the incubatees of IIM Bangalore, we're at the forefront of innovation in the food sector, committed to making nutrition accessible and affordable for all while contributing to a healthier planet.

At wastED, our mission revolves around addressing multiple pressing issues within the food industry while offering a sustainable solution. At the core of our business lies the recognition of several interconnected challenges that are specific to India: malnutrition, food waste, the need for affordable protein sources, and the empowerment of rural women. By upcycling spent grains into high-protein flour, we not only reduce food waste but also provide a valuable source of nutrition at an affordable price point. Our Fit Flour, with its impressive protein and fibre content and minimal sugar levels, stands as a testament to our commitment to offering a nutritious yet accessible solution.

We upcycle spent grain from micro and macro breweries to make highly nutritious and affordable flour for the Indian market to help them overcome deficiency of protein, and fibre and fight diabetes more effectively.

India is the diabetic capital of the world & over 85% of Indians are protein deficient. We are working on providing an easy solution for protein, fibre and low GI in one product for the whole of India. Packaged as an atta booster, same recipes can be used with our flour to enhance nutritional content.