The Story

The story of MULYO CLOTHING begins with its founder, Shambhavi Jaiswal, whose extensive experience in the fashion industry highlighted a critical issue: the enormous waste generated every year. Driven by a desire to create a positive impact, Shambhavi envisioned a more sustainable approach to fashion. This vision became clearer during a challenging period in her life when she was battling health issues, including a recovery from COVID-19 and a bout with typhoid. During this recovery phase, Shambhavi found herself with ample time to reflect deeply on her aspirations. She realized that meaningful change in the fashion industry must start with the youngest members of society—children, who are the future builders of our nation. This epiphany led to the birth of MULYO, a brand dedicated to sustainable kids' wear. Shambhavi's commitment to sustainability was not just about reducing waste but also about instilling values of environmental responsibility from a young age. She believed that by starting with children, MULYO could play a crucial role in shaping a more conscious and responsible future generation. Recognizing the need for a strong financial backbone to support her vision, Shambhavi approached Shivay Jaiswal, someone she had seen excel in financial management. She pitched the idea of MULYO to him, highlighting the potential impact and the innovative approach to sustainability in kids' fashion. Impressed by the concept and Shambhavi's passion, Shivay agreed to join as the co-founder of MULYO, bringing his financial acumen to the table. Together, Shambhavi and Shivay embarked on a journey to revolutionize the fashion industry, starting with sustainable kids' wear. MULYO CLOTHING was founded on the principles of environmental stewardship, quality, and responsibility. The brand aims to provide parents with eco-friendly clothing options for their children, reducing the environmental footprint while promoting a culture of sustainability.

The FMCG sector is the fourth largest in India, but products made by people with special needs are often limited to ABCDE categories like Agarbattis, baskets, candles, chocolates, Diyas, and envelopes. This narrow focus perpetuates stereotypes and restricts opportunities for these talented individuals. Recognizing this gap, Tickle Your Art was founded as a social enterprise to bridge this divide. Tickle Your Art is a social enterprise dedicated to bridging this gap. Our mission is to integrate the unique and expressive artwork created by self-advocates with Down Syndrome into high-end personal and lifestyle products. By doing so, we aim to challenge the conventional perceptions of products made by people with special needs and elevate their work to a mainstream audience. Our products are not just items for purchase; they carry a deeper message of inclusion, diversity, and the extraordinary talents of individuals with Down Syndrome. Each piece of art we incorporate into our products tells a story and showcases the distinct abilities of our artists, moving beyond the traditional and often limited product categories they are confined to.

Mulyo Clothing Pvt Ltd offers sustainable children's apparel crafted from organic cotton, bamboo, and recycled materials. Our garments are ethically produced with eco-friendly practices, including the use of eco printing and AZO-free dyes. We prioritize vegetable dyes that pose no harm to the environment when discharged, ensuring minimal ecological impact, particularly in marine environments. Designed for durability and comfort, our clothing combines timeless style with eco-consciousness. By utilizing eco printing techniques and safe dyes, we uphold our commitment to environmental stewardship throughout the production process. This approach not only safeguards natural resources but also aligns with our goal of fostering a sustainable fashion industry. At Mulyo, we promote a circular economy through initiatives such as recycling programs for old garments. By encouraging responsible consumption and educating families on sustainable choices, we empower our customers to make a positive impact on the planet without compromising on quality or style.