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  • Minushri Madhumita
  • Co- Founder and Director
  • THINKRAW INNOVATIVE SOLUTIONS PVT LTD
  • Bhawanipatna, Odisha

The Story

We are a women enterprise, recognized by both Startup India and Startup Odisha and has been engaged with developing solar powered smart technology-based solutions for both agriculture and aquaculture sectors. Me and my co-founder are childhood friends from the aspirational district of Odisha, who have seen the technology gap and drudgery involved in the agriculture and aquaculture sectors. We always wanted to contribute to the society , thus we came forward to establish a company and started working upon the developing innovative technologies combining our knowledge and experience we had gained while working in IT and solar sector for decades and thus our product innovation as Dhivara Mitra became a reality.


  • 1.High morbidity rate in fish and prawn stock due to Inadequate feeding, Improper maintenance of Dissolved Oxygen (DO) level and inability to maintain pH value of the water

  • 2.Drudgery & dependency on human labour

  • 3.Low harvest quality & quantity

  • 4.High fuel expenses

Our product innovation for aquaculture sector - DHIVARA MITRA - is a Cleantech based navigable solution for enhanced harvest in fish and prawn farming through uniform distribution of feed, uniform maintenance of DO & pH level at the desired level

DHIVARAMITRA - An IoT integrated solar solution to provide the right ecosystem for the proper growth of fish and prawn farming that involves -IoT Enabled integrated process - Smart automation system lowers dependency on labour and skill-set -Navigable solution helps in achieving uniformity in feed distribution, Dissolved Oxygen level in water and pH level maintenance -uses clean energy that is solar energy as its power resource.


  • A. Financial Impact – Dhivara Mitra helps improve the harvest quality and quantity, which results in enhanced revenue.

  • B. Social Impact – The solution helps make the process easier for female farmers and promotes women entrepreneurs in the aquaculture sector, further supporting in generation of employment in rural and remote areas.

  • C. Environmental Impact – As per the data accumulated through successful field trial and validation processes, use of Dhivara Mitra helps in 20-30% reduction in feed wastage 20-30% reduction in crop loss (stock damage), 40-50% reduction in labour utilization 30-40% enhanced harvest , thus increased revenue for a farmer.

Our Achievements

  • Winner of ASME iSHOW Among top 5 innovative ideas in Asia region at the Lemon Grant contest

  • Awarded by 7 smart cities convergence help at Pragati Maidan, Delhi

  • Best innovative technology in aquaculture sector- Directorate of Fisheries, Govt. of Odisha

  • Swayam Siddha award by The Sambad, Odisha

To know more

LinkedIn Email id:

https://www.linkedin.com/in/minushri-madhumita-16028b16/?originalSubdomain=in

Website link of the startup:

https://www.thinkrawinnovations.com

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