I’m Shweta Runwal, an architect by profession and the founder of Tickle yoUr Art. Inspired by my daughter Dhriti, who was born with Down Syndrome, this venture aims to celebrate the unique talents of individuals with intellectual disabilities. Tickle yoUr Art, named after Dhriti's nickname, creates products that uses artwork of artists born with Down Syndrome, raising awareness and providing meaningful job opportunities. Starting this journey was challenging yet rewarding. Our mission is to change perceptions about disabilities and foster open discussions through art. We ensure all our artists, like Dhriti, are involved in every step, from design to sales, empowering them with skills and confidence. The support from our community has been invaluable, helping us overcome obstacles and grow. Social media has allowed us to share our story, build a loyal customer base, and connect with advocates who believe in our cause. As we look to the future, we aim to expand our reach globally, collaborate with more artists, and develop programs for personal and professional growth. Tickle yoUr Art is a testament to the power of art, community, and the belief that everyone deserves to feel valued and included.
The FMCG sector is the fourth largest in India, but products made by people with special needs are often limited to ABCDE categories like Agarbattis, baskets, candles, chocolates, Diyas, and envelopes. This narrow focus perpetuates stereotypes and restricts opportunities for these talented individuals. Recognizing this gap, Tickle Your Art was founded as a social enterprise to bridge this divide. Tickle Your Art is a social enterprise dedicated to bridging this gap. Our mission is to integrate the unique and expressive artwork created by self-advocates with Down Syndrome into high-end personal and lifestyle products. By doing so, we aim to challenge the conventional perceptions of products made by people with special needs and elevate their work to a mainstream audience. Our products are not just items for purchase; they carry a deeper message of inclusion, diversity, and the extraordinary talents of individuals with Down Syndrome. Each piece of art we incorporate into our products tells a story and showcases the distinct abilities of our artists, moving beyond the traditional and often limited product categories they are confined to.
Tickle Your Art (TUA) is a pioneering social enterprise that seamlessly integrates the artistic talents of individuals born with Down syndrome into high-end lifestyle products. Our diverse range includes meticulously crafted stationery, elegant jewelry, stylish accessories, exquisite tableware, tasteful home decor items, and bespoke corporate gifting solutions. Each product is not only a testament to creativity but also a celebration of inclusivity and empowerment. At Tickle Your Art, we go beyond creating beautiful pieces; we strive to foster a more inclusive society. Ten percent of our profits are reinvested back into our special artists, ensuring sustainable support for their artistic endeavors. Additionally, these funds contribute to raising awareness about Down syndrome and promoting societal acceptance through targeted campaigns. Our products stand out not only for their aesthetic appeal but also for their meaningful impact. By choosing Tickle Your Art, customers not only acquire unique and stylish items but also contribute to a larger cause of empowerment and advocacy. Every purchase supports our mission to redefine perceptions and create opportunities for individuals with Down syndrome, making a positive difference one art piece at a time.
Firstly, we provide meaningful employment opportunities for individuals with Down Syndrome, empowering them with financial independence and boosting their self-esteem. Each artist's work is celebrated, and their talents are showcased to a broader audience, moving beyond the traditional, limited categories of products typically associated with special needs communities.
Secondly, by offering unique, high-quality products that carry the stories and talents of our artists, we foster greater awareness and understanding of Down Syndrome. Our customers not only receive a product but also become part of a movement that promotes inclusion and diversity. This helps in changing perceptions and encouraging a more inclusive society.
Furthermore, Tickle Your Art bridges the gap between social enterprise and the mainstream market. We elevate the status of products made by individuals with Down Syndrome, ensuring they are seen as valuable and desirable. This not only benefits our artists but also inspires other businesses to consider more inclusive practices.
In essence, Tickle Your Art is redefining the landscape for products made by people with special needs, proving that they can create high-end, desirable items. We are fostering inclusion, providing employment, and changing societal perceptions, thereby creating a lasting and positive impact.
The most innovative solution for empowering people with Down Syndrome by the Down Syndrome Federation India.
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