India-US Startup SETU

Supporting Entrepreneurs in Transformation & Upskilling

What is the program?

The program aims to provide mentorship and customized assistance with deal flow of the best startups from across India to US-based Investors and startup ecosystem leaders.

The Mentorship, Advisory, Assistance, Resilience, and Growth (MAARG) program is a single stop solution finder for startups in India. The portal has been developed with the idea to be accessible from every corner of the country to connect with a mentor. A mentor will offer human intelligence in guiding the startups. The value of human intelligence is irreplaceable.


Core Functions of the Portal

The portal is developed for startups in India that can be accessed from every corner of the country to request and connect with a mentor. The core features of the portal include:

  • Ease of Access: The entire application process is enabled at a single go for theusers that can be accessed using a desktop or a mobile device.
  • Artificial Intelligence for Matchmaking: Matchmaking of mentors and startups using Artificial Intelligence and sustaining the function with Machine Learning.
  • Scheduling: The users can schedule meetings virtually by maintaining a calendar within the portal and raising connection requests.
  • Host Masterclasses: The mentors can host masterclasses and classroom sections on the portal to address common issues raised by several startups.
  • User Custom Dashboard: User-specific logins to see relevant information, analytics, features, etc. on a dedicated dashboard for startups and mentors. The dashboards will be used to disseminate all the functions and progress with the users.
  • Cohort-based programs: Exclusive programs can be hosted on the portal that will allow startup ecosystem enablers to collaborate.
  • Outcome driven activities: Monitoring matchmaking processes and mentor engagements to derive KPIs of the program.
  • Transparency: The portal is enabled to accept of queries and grievances from all the users to ensure timely resolution of issues within the portal.

Matchmaking Mechanism

As a part of the program, mentors and industry experts interested in investing in these high-potential startups may express interest through the below-linked form to get connected to the startups, on a voluntary basis.